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FAiries at the FA Cottage


by Vanessa Ferrelli July 15, 2016

Some people have asked some questions about French Affair’s products, but they’ve also asked some questions about our backdrop.

What goes on at the French Affair cottage? When did this little house on a hill become a destination for some of our favorite people? And what is the cottage, anyway?

Well, it’s the little chateau where we have shot some of your (and our) favorite pics, and it seems to have become a little bit famous on its own!

Whether it’s becoming the gorgeous background for French Affair model and product photo shoots, or it is the place where the staff can host extravagant parties with photographers and designers, the FA Cottage has become a favorite destination for everyone who steps inside.

We set out to create an environment that felt luxurious and vintage at the same time-- a little bit rustic, and a little bit of rock n’ roll, like a cross between The National and Twenty One Pilots. But it’s the same feeling we try to capture in some of our product collections, like French Affair’s bralettes and the high-waisted briefs you love.

The French Affair cottage is a place where everyone supports and encourages each other. When we say we’re a different kind of intimates line, that means that our environment has to be different too. Even behind-the-scenes, you could see our models and crew laughing and totally comfortable, even though they had only met minutes before. You could just say it’s a professional cast of characters, or you could say something about the ambiance of the location.

We set out to build a better, kinder way to work together at the cottage, just as we set out to make high-quality, more affordable lingerie that is kind to your purse, clutch or wallet.

So, when people ask what French Affair, is and why we love the cottage, the answer is simple: Because that place is a wonderful reminder of everyone who trusts us with their body.




Vanessa Ferrelli
Vanessa Ferrelli

Author

Vanessa Ferrelli is currently a Senior Advisor for Union Square Strategic based in Washington, D.C. and Socially Mined in NY. Ms. Ferrelli has spent over fifteen years building businesses, assisting brands to effectively utilize digital platforms, and consulting in a range of industries. She provides advisement in the digital space including branding, strategy, execution, and media management. She has worked with many businesses and individuals in unique markets including Grumman Studios, a famed movie studio in New York, as well as the late Bobby Womack, during his final tour. Ms. Ferrelli provides clients with expertise in digital and social, matching the numerous online platforms with clients’ and executing creative strategies to find product market fit and sustain a competitive edge. Ms. Ferrelli has also assisted solopreneurs and brick & mortar companies with understanding the digital landscape, preparing for an online web or product launch, and creating and managing targeted branding campaigns. She is able to identify cross-promotional opportunities and build relationships in multiple sectors. In addition to her ongoing relationship with Union Square Strategic, Ms. Ferrelli is Founder of myEPK Media, a creative digital marketing company and manages models and talent, influencers and professionals as brands through her own brand VFM, Vanessa Ferrelli Management. Ms. Ferrelli is involved in several other business ventures: she participates in the development of Christian Ministries, and- as a passionate equestrian-she is a consultant for the legendary ‘Bethpage Polo at the Park’, which takes place in New York every summer. She successfully engaged the US Polo Assn. as a Title Sponsor at Bethpage State Park and produced the brand video that played in New York’s Penn Station for Jordache. Beyond being actively committed to growing polo in the United States, Ms. Ferrelli is also an investor and incubator for local businesses and politics. She attended SUNY College at Old Westbury, New York for Political Science, Economics, Law and Marketing. Contact: VanessaFerrelli@me.com